Design as Art: Industrial Strength
November 2007
Ponti’s "Superleggera" (superlight) chair is the most recognized and successful of his furniture designs. First introduced in 1957 and preceded by earlier versions known as Leggera (light), it was based on a vernacular country chair from the fishing villages of Chiavari on Italy’s Mediterranean coast near Genoa. Ponti reworked the traditional design by angling the back and tapering the legs. The update, he said, was to reflect the period in which he was working. The chair, made of ash and rush-seated, was produced by Cassina, an Italian furniture manufacturer. The firm dramatically demonstrated the chair’s durability by tossing it at the showroom ceiling and letting it fall to the ground undamaged. The chair is still in production today.
New York dealer Brian Kish, who curated "Gio Ponti: A Metaphysical World" at the Queens Museum of Art in 2001, specializes in Italian design by architects. He is currently offering more than a dozen Ponti pieces ranging in price from $3,000 to $70,000. Included is a rare set of 10 Leggera chairs from the early 1950s. (Similar chairs were made for the Ponti-designed Villa Planchart in Caracas, Venezuela.)
Ponti’s architectural works included government buildings in Baghdad, department stores in Hong Kong and the Netherlands, private residences in South America and hotels in Italy. At Christie’s New York in 2006, a glass-and-brass ceiling light from the salon of the Parco dei Principi hotel in Rome sold for $126,000 against an estimate of $25,000 to $35,000. "It’s a minimalist piece, yet highly decorative. You can see Ponti at work playing with geometric shapes," says Villinger.
Ponti’s greatest architectural achievement is the Pirelli Tower in Milan, one of Europe’s first skyscrapers. Loughrey says the building has a particular Italian slant, pointing out that its shape bears a striking similarity to the elongated necks in Modigliani’s portraits. His only public architectural project in the U.S. is the 1971 Denver Art Museum. Often called "the fortress," it was built without windows, only slits, which light up at night. "Art is a treasure, and these thin but jealous walls protect it," Ponti said at the time.
"He worked without a pause, without hurry, without effort, without a computer," Lisa Licitra Ponti writes in her book. "He involved other people but he proceeded alone, arriving on the spot—early, late—by his own devices."
Brian Kish, New York
212.925.7850 briankish.com
Cassina, New York
212.245.2121 cassinausa.com
Christie’s, London
011.44.20.7839.9060 christies.com
Christie’s, New York
212.636.2000 christies.com
Galleria Colombari, Milan, Italy
011.39.02.2900.1189
Los Angeles Modern Auctions
323.904.1950 lamodern.com
Primavera Gallery, New York
212.924.6600 primaveragallery.com
Wright, Chicago
312.563.0020 wright20.com


email this article
print this article
digg this
del.icio.us
RSS