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News & Market

Market: The Bigger Picture

By: John Dorfman

April 2008

New York—From April 10 to 13 at the Park Avenue Armory in New York, the Association of International Photography Art Dealers (AIPAD) will present the 28th edition of its famous Photography Show, with 75 dealers on hand to sell museum-quality works to a public that, by all indications, still has a substantial appetite for art despite the shaky economy. This year AIPAD has decided to make the booths roomier to accommodate more displays of large-scale contemporary work, according to Boston dealer Robert Klein, the organization’s president. The focus on new photography makes sense in light of the strong sales at AIPAD’s inaugural Miami edition, which was held this past December as part of the South Florida contemporary art extravaganza.

Among the dealers bringing large-scale works are Yancey Richardson and Lawrence Miller of New York and Robert Koch of San Francisco. Minneapolis–based Martin Weinstein will show photographs by Alec Soth.Klein is excited about an elephant picture on a truly elephantine scale ($6,500) by French artist Didier Massard, who photographs from elaborate sets he constructs himself in the studio. “I’ll also have vintage works by Alfred Stieglitz, Helen Levitt, Brassaï, Atget—the pantheon,” says Klein; prices are from $8,000 to 150,000. New York dealer Howard Greenberg will have two walls dedicated to what he calls “mini one-person shows”—one will be dedicated to the Swiss photographer René Groebli, who created a famous body of work about trains in the 1940s entitled “Magic.” The gallery will also be showing the New Documentarian-influenced color work of contemporary German photographer Peter Granser. “We love his work here and thought it would be a nice idea to try him out,” says Greenberg, who will show Granser for the first time. In addition, Greenberg will bring a selection of “rare, valuable vintage prints,” and notes that all his offerings will be priced at $10,000 or less.

New York dealer Pace–MacGill, returning to the AIPAD show after a long hiatus, will be showing vintage and modern prints by John Szarkowski, the legendary curator of photography at the Museum of Modern Art, who died last July at 81. Szarkowski, in addition to almost single-handedly putting photography on the art world’s map and fostering the careers of such greats as Diane Arbus and Lee Friedlander, was also a creative photographer in his own right who specialized in studies of the American landscape from the 1940s on. Money raised at the fair’s gala reception will benefit an acquisition fund that the museum has established in Szarkowski’s honor.

Photo enthusiasts know what to expect from an AIPAD fair, and they aren’t likely to be disappointed this time. The same goes for the dealers. “We’re settled into the Armory at this point,” says Greenberg. “There’s a wee bit of anticipation in the air due to the economy, but the art business so far seems to be standing up pretty well.”

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